Credibility or Credulity? Examining Political Organization-Public Relationships in an Election of Interloping Candidates

This national online survey (N = 493) examined the political organization-public relationship (POPR) that voters perceived with their own political party and their opposing political party, as well as voters’ assessment of the credibility of candidates running for president during the primary season of the 2016 election. Results indicated that although credibility assessment of one’s own party’s candidate was much as expected, POPR with the Democratic Party was generally stronger than that with the Republican Party. Data showed no evidence that a poor POPR with one’s own party would drive voters to support interloper candidates. We conclude by reflecting on the importance of POPR with the opposing party and what weak relationships may mean for parties in the long term.


Publication Date:
Nov 08 2017
Date Submitted:
Nov 30 2018
ISSN:
1532-754X
Citation:
Journal of Public Relations Research
29
5




 Record created 2018-11-30, last modified 2019-04-03

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